Trend Spotter

Clarendon Road, W11

Running parallel to Ladbroke Grove, two streets to the west, Clarendon Road is one of the most prestigious addresses in Holland Park. The wide and tree-lined street stretches through the heart of this thriving area, joining Holland Park Avenue at its southern extreme. Residents have the advantage of a relatively quiet street location, combined with being on the doorstep of the considerable charms and attractions that the immediate area has to offer – fashionable ‘Portland Cross’ and Holland Park Avenue in the south; Portobello and Kensington Park Road to the east, to name just a few.

Not only is property in Clarendon Road wonderfully located, it also offers a huge variety of property, both in terms of size and style. Some modern property in the north, large detached family homes further south, and smaller terraced properties in pretty pastel shades in the south. Buyers will find everything from one bedroom apartments from around £300,000; to large five or six bedroom detached and semi-detached houses for upwards of £10m.

Located within Kensington & Chelsea, property in Clarendon Road sells quickly when compared with other property – an average of 146 days, compared with 180 days in the whole west London area.

In the last year only 16 of the 396 properties on Clarendon Road changed hands, resulting in strong competition when homes do come to the market. In the last five years, average £ per square foot (£psf) achieved on properties sold in Clarendon Road has increased by 43%, compared with 29% growth in achieved £psf across prime London.

The first property to exceed £1,000 psf on Clarendon Road was a large 3,000 square foot house, selling for £1,053 psf in December 1997. A similar house sold in November 2011 achieving in excess of £3,250 psf, a record for the street.

These £psf prices however are the exception, although price increases have been robust over the last 15 years. The average £psf in 2011 was £1,166, more than doubling since 1997 when the average £psf was £530. Buying in Clarendon Road has proved to be a strong investment as well as a very attractive lifestyle choice.

Look out for our Guest Blogger, Cheryl Markosky’s, Cool Hunting guide to Clarendon Road in the next week or two.

Nick Crayson